Column
Articles from the Mugen Kaitaku blog. Full articles open at blog.mugenkaitaku.com (Japanese).
2026.08.28
An overview of contact-form outreach in Japan, covering email law, consent exceptions, website terms, and sending volume. The article examines four reasons legality is misunderstood, six principles for avoiding gray areas, and three practical operating considerations.
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2026.08.26
Effective new business development depends on design rather than team size. This article covers four causes of stalled sales, six ways to connect targeting, decision-maker access, and follow-up, and three ways to make the process stick in teams of 10 or fewer.
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2026.08.24
A guide to sales email templates: four reasons messages get no replies, 12 formats for initial outreach, re-engagement, meeting conversion, follow-up, and industry-specific use, plus three principles for turning copy into sales meetings.
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2026.08.21
Sales development problems often come from process design. This article examines five reasons revenue depends on a few star sellers, six systems for developing new staff, and three keys to effective training.
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2026.08.19
SFA, marketing automation, sales lists, and contact-form outreach solve different problems. This article explains their roles, six criteria for choosing a tool, four common implementation failures, and three keys to successful adoption.
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2026.08.17
Thirty frequently asked questions about B2B sales, organized into six categories from list building to team structure. The article also covers three areas where problems arise and three ways to turn answers into shared organizational knowledge.
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2026.08.16
New business costs can be hidden in payroll. This article explains five reasons costs become hard to see, six calculations for cost per meeting and per order, and three principles for a useful cost breakdown.
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2026.08.10
When sales fall behind, revisit the process. This article covers five root causes of missed targets, six recovery measures including better decision-maker access and reactivating lost opportunities, and three keys to execution.
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2026.08.07
A look at 10 B2B sales trends for late 2026–2027, including AI, decision-maker outreach, and updated KPIs, along with four reasons companies fall behind and three ways to turn change into results.
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2026.08.06
Sales approaches differ across industries. Using SaaS, manufacturing, and professional services, this article covers four failures caused by ignoring industry characteristics, six approaches aligned with purchasing structures, and three keys to success.
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2026.08.02
Resource allocation is central to sales strategy. This article outlines six principles for maximizing results without simply adding headcount and five reasons companies allocate resources poorly.
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2026.07.27
This article examines five common pitfalls, including tool-first adoption, missing process design, and unsuitable KPIs, with practical ways to avoid them based on B2B sales support experience.
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2026.07.20
A guide for leaders launching inside sales: five reasons dedicated staff may not produce results, six steps from targeting and decision-maker lists to KPI management, and three keys to success.
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2026.07.06
An explanation of sales agency and outsourcing models, fixed and performance-based fees, selection criteria, and five ways to make external sales support work.
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2026.07.02
Six ways to shift KPIs from activity counts to meeting conversion and decision-maker contact rates, together with five causes of poor KPI design and three keys to implementation.
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2026.06.29
Five applications of AI in B2B sales—target lists, personalized messages, decision-maker outreach, follow-up, and review—and three practical keys to successful use.
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2026.06.22
A guide to building B2B sales lists, from five causes of poor results to needs-based targeting, multiple data sources, free tools, decision-maker details, and criteria for comparing vendors.
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2026.06.13
Five principles and three practical tips for messages to decision makers, covering opening lines, clear subjects, quantified value, calls to action, and automated follow-up.
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2026.06.13
A comparison of cold calling and contact-form outreach across reply rates, costs, implementation effort, and access to decision makers, drawing on support for more than 100 companies.
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2026.05.22
Seven approaches for business leaders and sales managers, from reducing reliance on cold calling to automating decision-maker outreach and improving meeting conversion.
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